blue group media
blue group media
The trusted team for leading global brands

WHAT PARTNERS WANT

Customization, Accountability &  Responsiveness 

 

 

 

Cool Content Creation and why Contextually Relevant Environments matter.

 
 

UNIQUE IDEAS THAT DIFFERENTIATE THEIR BRAND

FIRST TO MARKET CONCEPTS

FULLY INTEGRATED 360 PROGRAMS

KNOWLEDGE

MEASUREMENT TOOLS

GREATER EFFICIENCIES 

EXCEPTIONAL RESULTS

RENEWABLE PLATFORMS 

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Partner Resources

To us, "partner" evokes support, access, and responsiveness.  Browse our most coveted resources to uncover what's most beneficial for you - and directly link to get started on personalizing the resources you need.

Syndicated Research | IPSOS 

IPSOS AFFLUENT SURVEY USA is the longest-running and most widely-used study of Affluent Americans (HHI $100K+), and the most sought after syndicated research from our partners.  For 40 years, it has tracked the lives, lifestyles, media habits and purchase patterns of high-earning Americans (IPSOS was previously owned by Mendelsohn Media Research, MMR.)

The Ipsos Affluent Survey is a currency study – an objective source of audience measurement information used as the starting point in the buying and selling of advertising. Leading brands in categories such as financial services, automotive, travel, & fashion use our data to support consumer insights, market sizing, target profiling, and more.

Syndicated Research | MRI

The Survey of the American Consumer® generates the country’s largest and most current consumer database. Media choices. Demographics. Lifestyles and attitudes. Consumption of over 6,500 products and services in nearly 600 categories. Ratings data for almost all national print campaigns in the United States.

The Survey’s vast database of media usage, demographics, psychographics and consumer behavior makes it a powerful resource for penetrating insight into the actions and motivations of adult American consumers.

Advertising Research | MediaRadar

Are you interested in seeing where a particular advertiser (or category) is investing their budgets?  Are you looking for creative executions across your competitive set?MediaRadar Advertising Intelligence is the only advertising tool that provides actionable insights that help professionals view ad placements across media formats and channels, as well as, create compelling multimedia pitches. Are you curious to know what else is available for your continued search of the best insight? Let us help you tap into MediaRadar for insightful research to support your business.  (Information available from MediaRadar was previously obtained from LNA/PIB Leading National Advertisers/Publishers Information Bureau).

Starch Media and Advertising Research

Looking to obtain research on the effectiveness of your advertising appearing in our magazines?  Participating in the Starch Ad Readership Studies provides advertisers with proof of advertising effectiveness. The surveys are conducted by means of personal interviews with readers of specific issues of newspapers, consumer magazines, business and professional publications.

The first objective of any ad is to be Noticed. Starch measures this fundamental aspect of advertising performance. Starch also measures the ads ability to communicate Brand Association and the extent of reader involvement in copy reading. These measures of Noting, Brand Association and Read Most are reported for each ad in a magazine issue. This permits a useful context for evaluation as ad effectiveness is related to scores for other ads of the same size, color and product category.

American Express (Spending Data - International)

The Survey of the American Consumer® generates the country’s largest and most current consumer database. Media choices. Demographics. Lifestyles and attitudes. Consumption of over 6,500 products and services in nearly 600 categories. Ratings data for almost all national print campaigns in the United States.

The Survey’s vast database of media usage, demographics, psychographics and consumer behavior makes it a powerful resource for penetrating insight into the actions and motivations of adult American consumers.

Database Modeling

MediaRadar Advertising Intelligence is the only advertising tool that provides actionable insights that help professionals view ad placements across media formats and channels, as well as, create compelling multimedia pitches.  Are you interested in seeing where a particular advertiser (or category) is investing their budgets?  Are you looking for creative executions across your competitive set?  Are you curious to know what else is available for your continued search of the best insight? Let us help you tap into MediaRadar for insightful research to support your business.  (Information available from MediaRadar was previously obtained from LNA/PIB Leading National Advertisers/Publishers Information Bureau).