1. Everyone is important
Every person on our team is CEO of something. From our Sales & Marketing Coordinator to our President, everyone is important and respected, making an invaluable contribution to the whole. This is how we treat each other and how we treat all our partners.
2. One for all, all for one
The nature of a team is "linked by common purpose". Our team includes Blue Group Media, our publishing partners and colleagues, the agencies we work with, and all our clients. We want everyone to win and celebrate.
3. Always give 150%
Giving 110% is no longer good - it's expected. Exceed the norm.
4. Have real conversations
The most important conversation is the one you're not having. Whether building your team, selling to a client, or simply being in a relationship, initiating real conversations is the path to exceptional results. Equally important: engaged listening.
5. Live with integrity
No explanation necessary.
6. Delegate, delegate, delegate
One person does not make an army. The best managers and salespeople are the ones who delegate and create a process for following up. Delegating allows us to move from a reactionary state to a proactive one. It empowers, spreading more responsibility and a positive, productive environment.
7. Show your gumption
It's easy to ride a balloon that's floating up - what really counts is what you do - how you respond - when the balloon is floating down.
8. Hire for likability first
If our time together is enjoyable, there's a very good chance our clients will like working with you, too. Your likability should begin at the workplace. Be nice, authentic, and above all - consistent.
9. Sharing is caring
Rewarding employees for sales performance, absolutely. Positive recognition from clients, staff members going above and beyond the call of duty, an exceptional accomplishment - we care and reward these inspiring behaviors, too.
10. Have a YES! mentality
A yes mentality is nothing like a "yes man" (or woman). It means you're on board, you'll try a new approach, you have a can do attitude - a yes mentality inspires others and promotes collaboration - a culture of trust and respect.
"IT'S THE INVESTMENT YOU MAKE IN YOUR INTERACTIONS THAT COUNT."
- Seth Godin
With Blue Group
This is Blue Group live.
on the road
Blue Group travels often for business and pleasure.
- Our favorite journeys